Main Personalization

Main Optimise is an easy and intuitive inline HTML markup for easy Personalization and A/B Test implementations.

Developer Features

Dark mode personalisation

Main includes built-in Dark Mode support and theming support, reader and simple graphics modes, as well as personalisation options based on inline region and language tags on HTML containers and elements.

Parameters persistence

Main JS session data also includes all non-conflicting URL parameters as part of the session storage, suitable for UTM parameters, personalisations overrides and AB testing persistence.

64bit identification

Main JS has user level data is carefully curated, stored and updated throughout the users browser storage lifetime, including 64bit identification and persistence of personalisation and consent.

Personalisation of specific experiences

Main JS personalisation includes support for inline AB testing, assigning cohorts specific experiences and only measuring experiences of users who actually experienced the personalisation (below fold personalisation.)

Why Main HTML

Main HTML is a downloadable template that makes designing and building websites easier and faster. Leveraging server-less architecture for performance and millions of styling possibilities, you can build a small website in minutes or maintain a significant digital presence with Main. Main HTML or as it's affectionately called <main> after the element and ARIA role, is perfect for;

  • students looking to learn web dev;
  • professionals looking for a high performance and low cost website;
  • small businesses needing fast content updates, local brand visibility and SEO built-in;
  • SME who need versatile content and have regional consent and measurement responsibilities;
  • companies who demand higher functionality from their websites including powerful personalisation and A/B testing;
  • governments where browser compatibility, high availability and accessibility are top priority;
  • corporations who demand everything including high fault tolerance and multi-domain cookie less architectures.